Data analysis
The best way to discover and capitalise on new opportunities is with a database that contains the right data. Maintaining, enriching, analysing and updating data is a specialist job with which we have decades’ worth of experience.
Maintenance
Businesses relocate, merge and change their name. Contacts move on to new positions or jobs. Using outdated data is a waste of your sales and marketing team’s time and budget. By linking your database to ours, which contains more than 150 million businesses in 200 countries, you can keep everything fully up to date. A clean database is guaranteed to save you money.
Organisation
Duplicate contacts, businesses that no longer exist, disconnected phone numbers: they all take time and clutter up your data. By properly organising your database, you get much better insight into what your market, your relations and your customers truly look like. This, in turn, allows you to plan your activities more efficiently and make the most of your sales and marketing efforts.
Enrichment
We enrich your database with knowledge that is genuinely relevant to you: the number of workspaces, an office building’s surface area or specific car or equipment manufacturers. With our software, we also link unstructured data (Big Data) to your customer database. Learn more about your leads with data gleaned from the web and social media!
Analysis
We show you the opportunities that your data offer and analyse your relations to gain more insight. The result is a market analysis that will improve your sales and marketing, regardless of whether you offer your products and services on a local, national or international scale. We identify opportunities and feed these back directly to your CRM system. Your sales staff can immediately get to work on approaching your new leads.
