As your organisation grows, new departments and specialisations are formed that independently generate and process data. This means you often possess more valuable data than you might think. A Customer Data Platform (CDP) brings all the data that are available within your organisation together in one place to give you a complete overview of all your clients, prospects and leads. waardevolle data dan je denkt. Een Customer Data Platform (CDP) brengt alle data uit je organisatie bij elkaar en zorgt voor een volledig beeld van al je klanten, prospects en leads.
We offer a unique platform that seamlessly connects various operational systems and brings all data sources (big data, real-time, offline, online and social) together. This gives you comprehensive insight into your clients and allows you to manage all your data sources from one central location. The platform offers standard connectors for SOAP or REST APIs, webhooks and real-time interfaces with e.g. Tripolis, DMDelivery, Spotler, Mailchimp and Selligent.
The complete marketing automation module allows you to turn data into concrete action immediately. Use triggers such as a website visit to further connect with a lead and personalise and optimise your communication. Furthermore, you can fully automate your retargeting campaigns and the reactivation of inactive leads.
Analytics & AI
From intelligently and automatically building profiles to discriminant function analyses: our CDP grants you invaluable insights into the similarities and differences that exist within and between groups of clients. You can then easily translate these insights into campaigns and a content strategy.
Our CDP supports your data marketers, sales team and analysts. Our own in-house specialists are available to assist them with the setup and use of the CDP. This ensures you can generate maximum value from your data and your Customer Data Platform.