B2B Lead Optimizer

The B2B Lead Optimizer ensures that your sales staff approach the right leads, thereby increasing their success rate. The B2B Lead Optimizer takes your customer data and combines them with dozens of other data sources to create a complete overview of the market. This results in more sales, more effective marketing and lower costs.   

Data and ambition  

The B2B Lead Optimizer is specifically designed for B2B businesses that rely on personal sales conversations to make their sales and which have already built up a sizeable customer database. Such businesses usually have well-developed IT and a complete CRM system in place, filled with useful customer and transaction data. Are you one of these ambitious players and are you ready to truly start making the most of Big Data?   

How it works  

1. The Lead Optimizer combines data sources and provides leads   
2. Your sales department approaches the leads and provides feedback to the system about their quality  
3. Transaction data are also processed  
4. The system learns from the feedback it receives and further optimises its model.  
5. The process starts over. Your business grows as a result of having more relevant leads and lower sales costs  

Our step-by-step plan  

1. Company scan: RealTime Lead Group examines your current data and looks for profit opportunities within your market and in your business model. 
2. Data Maturity Scan: we assess your data and IT systems to determine whether we can successfully deploy the B2B Lead Optimizer.  
3. Setup: we set up your user portal, you decide how many leads you wish to receive every month.  
4. Better leads ever month: once the machine is up and running, you can reap the benefits of having a predictable stream of leads of ever-increasing quality for a fixed monthly fee.   

Results  

• More insight into your market  
• More insight into your customers  
• A predictable and constant stream of leads  
• More effective marketing automation  
• Lower costs per lead through automation  
• Lower costs per sale with more relevant leads  
• Insights from our databases