So many leads to follow up on, so little time…. As a B2B organisation, you have a team of hard-working sales and marketing experts. How do you make sure they spent their time doing the right things? What leads should get a call and whom should you send an email instead? How do you make sure every lead receives the right marketing content at the right moment?
You can identify the most promising potential clients by combining existing data sources and artificial intelligence (AI). Next, you can make well-informed decisions about how best to approach these leads. We have expanded our B2B Lead Optimizer with extra data analysis options. These are now available to all B2B entrepreneurs who are eager to grow.
The best leads: make it personal
The original B2B Lead Optimizer is a major success. B2B organisations that use it generate more revenue and spend less time selecting leads manually. The B2B Lead Optimizer Pro is the new version of the B2B Lead Optimizer that brings even more data sources together. This also provides insight into the online behaviour and the contact and content preferences of the contacts that are associated with those leads. The B2B Lead Optimizer Pro develops a complete client overview around these people. This allows you to group and segment leads at a level and with a degree of precision that are likely impossible for your existing sales and marketing tools. The B2B Lead Optimizer Pro not only speeds up the process of gathering the right leads, it also boosts your conversion by 50-75%.
We have largely automated the process of gathering and maintaining those data and making them useful, along with the steps involved in reaching out in a tailor-made and timely manner to leads who are not yet ready for personal sales.
The next step
This is probably not the first time you have heard that the key to achieving more sales and marketing success lies in the smart utilisation of data. With our B2B Lead Optimizer, we have already helped many of our clients realise significant improvements, compared to selecting leads manually or with a spreadsheet. With the B2B Lead Optimizer Pro, we are now taking the next step towards even better data-based B2B sales and marketing.